Sponsors on an event page.

Tips for Attracting Local Sponsors

The most effective way to recruit a local sponsor is to sell the exact placement Admittee gives them: a clickable logo on your public event page, seen by everyone who buys a ticket, plus a logo on your printable event poster. Lead with that concrete value rather than a vague "support the team" ask.

What can you actually offer a sponsor?

Be honest and specific — sponsors respond to clear, deliverable value. With Admittee you can promise:

• A logo on your public event page. Every ticket buyer for that event sees it.
• A clickable link to their business. Selecting the logo opens the sponsor's website in a new tab, sending real traffic their way.
• A logo on your printable event poster. Their brand shows up wherever you post or hand out the poster in the community.

How do you make the pitch?

1. Lead with the audience. Tell local businesses who buys tickets to your events — families, students, alumni, neighbors — and that their logo reaches those people directly.
2. Show, don't tell. Add one sponsor first, then share the live event page and poster so a prospect can see exactly where their logo would sit.
3. Point to the click-through. The logo isn't just decoration — it links to their site. For a local business, that's measurable web traffic, not just goodwill.
4. Keep the commitment small. Since a sponsor is just a logo and a link, onboarding is quick. A business can be featured within minutes of saying yes.

Which businesses should you approach?

• Businesses already near your community — restaurants, shops, and services families visit before or after events.
• Vendors and partners you already work with, who have an existing reason to support your program.
• Repeat local advertisers who sponsor community programs; they already understand the value of local visibility.

How do you keep sponsors coming back?

• Deliver what you promised. Confirm their logo is live and clickable on the event page and appears on the poster.
• Feature them consistently. Save a sponsor to your account in the Events & Athletics settings tab so their logo is easy to reuse across events.
• Share the reach. Let sponsors know how many tickets an event sold so they can see the audience their logo reached.

How do I add a sponsor once one says yes?

See Adding Sponsors to upload their logo and enter their website link, and Featuring Sponsors for exactly where the logo appears.