Promoting Your Fundraisers
Promote your fundraiser by sharing its unique landing page, choosing the right fundraiser type for your goals, tracking engagement metrics, and leveraging your institution's communication channels.
Promoting Your Fundraisers
Once you've created a fundraiser, use these strategies to maximize awareness and engagement.
Share Your Fundraiser Details
Your fundraiser has a unique landing page that displays all key information to potential supporters. Make sure donors can easily find it by:
- Sharing the fundraiser link directly via email, text, or social media
- Posting on your institution's website and social channels
- Mentioning the fundraiser during announcements at events
- Including the link in parent communications and newsletters
Choose the Right Fundraiser Type
Your fundraiser type affects how people can support you:
- Fundraiser Event — Best for time-specific campaigns (game day, special performance, etc.). Donors know exactly when and where your event is happening.
- Donation Page — Best for ongoing campaigns without a specific date. Supporters can donate anytime without event logistics.
Pick the type that matches your campaign goals and audience.
Track Engagement
Once your fundraiser is live, you can monitor how it's performing. Check your fundraiser dashboard regularly to see:
- Donation activity over time
- Total funds raised toward your goal
- Donor engagement patterns
Use this data to adjust your promotion strategy — for example, if interest dips mid-campaign, send a reminder email or social post.
Leverage Your Institution's Reach
- Ask administrators to feature your fundraiser in institution-wide communications
- Request that coaches, teachers, or staff mention it to their teams or classes
- Post updates as you approach your fundraising goal to build momentum
Related: See articles on creating a fundraiser and managing donations for more setup and operational guidance.